(Digital Transformations in the Media Field and Their Impact on the Identity of Libyan Media: (A Field Study on University Professors in Libya 61 17

Authors

  • Salma khalifa alsaity Faculty Member, Department of Public Relations, Faculty of Media and Communication, University of Ajdabiya, Ajdabiya, Libya Salmasaity344@gmail.com

    Abstract

    This study aims to explore the impact of digital transformations on the identity of Libyan media through the perspectives of university professors in Libya. The researcher relied on descriptive studies and used the survey method. Data were collected through an electronic questionnaire with a large sample of media specialists from Libyan universities. The results showed that digital transformations have significantly affected the identity of Libyan media, contributing to improved content quality and increased audience reach, but also raising challenges related to maintaining cultural and national identity.

    Keywords

    Digital Transformations Libyan Media Media Identity Arab Media Descriptive Studies Survey Method

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    Published

    2026-03-01

    How to Cite

    alsaity, S. khalifa. (2026). (Digital Transformations in the Media Field and Their Impact on the Identity of Libyan Media: (A Field Study on University Professors in Libya. University Forum Journal for Humanities and Applied Studies (UFJHAS), 36, (178 - 202). https://ufjhas.com.ly/index.php/ufjhas/article/view/50

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